Doorway Pages for search engine optimization
Doorway Pages For Search Engine Ranking; Search engines can drive massive amounts of traffic to your website. It's true. It's also true that in order to place highly enough in the search engines to take advantage of that fact, your website has to be optimized for the search engines. In the shortest possible definition, optimizing for the search engines means giving the search engines what they want. The best and most efficient way to do that is with doorway pages. In the interests of clearing up just a few of the misconceptions about web site optimization for search engine placement, We'd like to start with a short and simple definition of what search engine placement means. When you enter a search term at a search engine, you get a list of urls to choose from. It could be as many as 5000 urls for that search word or phrase. Let's say that your site is listed, but its on page 547. That is your placement, or ranking, in that search engine. In using site optimization for search engine placement, the objective is to be on the first page that is returned. A distant second place objective would be page 2. It isn't necessary to be #1, but it is highly desirable to be on the first page. Search engines rate (or weight) your keywords based on how often they appear on the page, where they appear on your page plus their relationship to other text on your page. Links and tags and their placement make a big difference to a search engine. It is impossible to just create one page for multiple keywords that will satisfy all the search engines at once. Each search engine uses a different method of determining your placement, so each search engine and each search term has to be treated on an individual basis. The first negative thing we hear about site optimization is that "doorway pages are so ugly." The only time doorway pages are ugly is if the person creating them makes them that way. All a doorway page does is focus on one word, or one phrase, and the visual aspect of that is up to whoever creates the page. Making it ugly does not enhance your placement in the search engines. The second negative thing we hear is that one must use "weird language" to meet the search engines algorithms for placement, and that isn't true at all. A good doorway has a certain percentage of keywords out of all the words on the page. Just count the number of words, and divide that number by the number of times your key words appear. That's the ratio of keywords on your page. Total words divided by number of key words = ratio %. Pretty simple after all, isn't it? When you consider that 65% of all your traffic will come from the 8 biggest search engines, it suddenly makes a lot more sense to give the search engines what they want from you to help them return better search results. When you ask them the question "What's in it for you?" their answer is going to be better search results, sites that are most relevant to the search term. The search engines are looking for those web pages that are most closely focused on the search term. A doorway page is designed, using art and science, to fill the requirement of being solely focused on the search term. Good doorway pages often increase traffic to a site 10 fold in a matter of weeks. If your product is in demand, even if it's in a narrowly targeted niche, if it's competitively priced, and if your site is well designed to sell, site optimization utilizing doorway pages can make the difference of whether or not you're successful.